I first worked in marketing as Campaigns Director, then Managing Director, of a start-up which launched the first mass-market brand of eco-friendly household products in the UK, distributed through all major supermarkets and DIY stores. I was also an advisor to the SMMT (Society of Motor Manufacturing and Traders) and the EU Committee on packaging and labelling.
I left to take an MBA at London Business School, where I was awarded a scholarship. On graduating I joined the advertising agency BBH as a brand strategist and was appointed to the board within a year. Since then, I have worked for a number of agencies, leading the strategic direction for brands in the UK (launch of Santander) and worldwide (Global Strategy Director on Dove and Vodafone). Outside advertising I have worked on projects with McKinsey and other consultancies on media and entertainment brands (BBC, Cirque du Soleil, Capital Radio). In retail, I originated and led the strategy that successfully relaunched the M&S food business, resulting in the re-branded M&S Foodhall.
I became increasingly interested in psychology and organisational behaviour, graduating from the Tavistock with an MA in Psychoanalytic Organisational Consultancy, followed by a two-year systems-psychodynamic Executive Coaching course, again at the Tavistock. I am an accredited Executive Coach with the EMCC (European Mentoring and Coaching Council).